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3 of the Most Useful Tools to Generate Demand with Integrity
In the day to day of demand generation and lead qualification, I can be tempted to be a little… misleading (pun intended). My goal is to figure out if folks who check out our website are a good fit...
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How to Track the ROI of Your Content Marketing Campaign
Ever tried to explain the ROI of your content marketing to your CEO and why it is important to your brand? Tricky, isn’t it? With marketers increasing their budgets in spending on content creation in...
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Ranking Isn’t Everything: How to Select Keywords that Convert
Getting to the top of the first page of Google search results – or even somewhere on that page – used to be the major goal of search engine optimization (SEO) efforts. It was seen as the Holy Grail,...
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The 5 Tenets of Competitive Intelligence
There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly...
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The 5 Must-Haves for Communicating with Inbound Leads
As a part of LinkedIn’s Big Ideas in 2014 series, Tim Williams wrote a stellar post calling for a transition to inbound marketing, rather than outbound selling, for professional services firms to...
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5 SMARTer Marketing Goals for 2014
Happy New Year! At this time of year, many Americans set New Year’s Resolutions. 45% of Americans usually set New Year’s resolutions, yet only 8% of people actually achieve them. These statistics show...
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3 Important Facets of Marketing Benchmarks and How to Set Them Up
The expansive number of marketing channels is an apparent ruff task to monitor and to track. Then as most of our equations go, adding in your competitors into this monitoring contributes even more...
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The Manual Labor of Virality
As TrackMaven expands with even more corgis, or employees as non-team TrackMaven people would call them, I’ve been getting more inquiries for others on the team to write blog posts. Which, I would...
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The 5 Tenets of Competitive Intelligence
There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly...
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Ad Insights: Landing Pages and Top Traffic Sources
Ad tech is one world of marketing that is constantly changing with native advertisements and factoring a users blindness to those advertisements. so the basic fundamentals of digital advertising are...
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Marketers Need To Wake Up: The Stagnant State of Email Report
After the Retweet Report, we came back to the drawing board to figure out another data report that we should tackle. We talked about taking on another social media channel or diving into the behemoth...
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How Marketers Can Be Proactive In New Marketing Channels
Marketers and Sisyphus have a lot in common. Sisyphus, the Greek king of Ephyra, was sentenced by the Gods to push a boulder up a hill, only to watch it roll back down once he reached the top. He had...
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Content Overload & The Myth of Platonic Content
In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital,...
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How To Optimize Emails Across Platforms
Although it’s one of the oldest digital direct marketing tools, email is still the most efficient way to communicate with current and potential customers. But unlike the early days of email when only a...
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Targeted Keywords For Search Optimization
If you have a business, you probably want people to find you, and you want the Internet to help. The good news is targeted keywords can do just that. Think about how we find almost everything these...
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An Introduction To LinkedIn Analytics
Over the years, LinkedIn has developed into a digital mecca for the professionally minded. As it has grown from online Rolodex and résumé database to a fully-developed business social network,...
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Marketing Metrics Your CEO Cares About
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right...
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Buzz vs. Trust: Marketing For Meaningful Engagement
In Delivering Happiness: A Path To Profits, Passion, And Purpose, Zappos CEO Tony Hsieh reflects on Zappos’ customer service-centric business model, noting that “[a] common trap that many marketers...
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J.Crew’s Data-Driven Approach To Fashion (And Marketing)
In an industry dedicated to the exultation of the ineffable — beauty, style, and all that’s en vogue — talking about data can feel a bit like pulling the curtain back on the Wizard of Oz. But the fact...
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3 Forgotten Parts of Marketing ROI
Marketing budgets and top-down pressure to prove ROI are projected to increase in equal measure in the coming years. In spite of this dual rise in marketing investment and accountability, there are few...
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